Simplicity, Inc. makes convertible cribs, bassinets and baby furniture.
Simplicity baby furniture also includes other baby products like swings and gates.
Some of the company's products are sold under the name Graco.
Simplicity products are sold through Wal-Mart, amazon.com and other stores. Simplicity cribs are JPMA-certified.
The Simplicity website states that “All Simplicity for Children products are designed, engineered and tested in the USA.” At least some of the manufacturing, however, takes place in China.
Based in Reading, Pennsylvania, Simplicity is a family-owned business. It was started over 60 years ago by the Waldman family, which still operates it today.
offers assembly instructions (with video instructions for some models), and a link to order replacement parts.
Drawing from a survey of consumer reviews posted online, one of the main attractions of the Simplicity line appears to be price. Quality is rarely mentioned as a deciding factor in the reviews posted by purchasers.
There have been at least four recalls of Simplicity cribs since 1995, involving various safety issues. A 1997 recall of over a million Simplicity cribs was the largest recall ever of full-size cribs in the U.S. Here is an article by Rich Christianson on the recalls and Simplicity Inc.’s handling of them.